Singer, actress and producer Selena Gomez is partnering with mother and The Newsette founder Daniella Pierson for a new media platform focused on mental health.

Launching in February 2022, WonderMind will challenge the stigma of talking about mental health and offer educational resources, daily exercises like journaling, tips from licensed therapists, and podcast interviews with psychiatrists and celebrities.

“Mental health is very important to me,” Gomez wrote in an announcement on Instagram. “It’s so important to have places where people come together and understand that they are not alone on their journey to mental fitness.”

In a welcome video posted on the new platform’s website, Gomez, her mother Mandy Teefey and Pierson talked about their own journeys with mental health and how they plan to create a “mental fitness ecosystem” that will be based on the exchange based on stories and tools to strengthen the mind.

“I have struggled with my own mental health disorder, OCD, since I was a child. And it can feel lonely and you can feel helpless, ”said Pierson. “I’m just excited that we’re going to create a community where everyone can come together and learn more about mental health, hear other people’s stories, and then help people with our physical tools.”

The WonderMind website describes their commitment to mental health as an extension of work between therapy sessions. The platform will launch physical products to promote daily mental fitness and provide insights from licensed therapists such as Minaa B. and John Kim.

Teefey and Gomez, producers of the Netflix series 13 Reasons Why, are no strangers to opening up mental health conversations. The two joined Pierson for an interview in 2020 on The Newsette, a popular newsletter she started in college, sharing their personal experiences with mental health. Teefey spoke openly about being misdiagnosed with bipolar disorder, which she found out to be ADHD over 20 years later, and that mental health is rarely talked about in her community.

Gomez, who lives with bipolar disorder, has commented over the years on the challenges she faced growing up in the spotlight. In an article published by CNN, Gomez wrote about “unrealistic expectations of women in our society” and how social media is taking its own toll on the way they think. Gomez described herself as a “strong advocate” for therapy and detox through social media.

In April this year, the Only Murders in the Building star launched the Mental Health 101 awareness campaign through her makeup brand Rare Beauty, which aims to raise awareness and fund mental health services for underserved communities. The brand has also incorporated The Rare Impact Fund, which launched in 2020 and plans to raise $ 100 million over the next 10 years, and is committed to promoting more resources for mental health and education in schools.

Gomez hosted Global Citizens Vax Live: The Concert to Reunite the World in May, where she called for vaccination fairness, increased dose-balancing support from world leaders and corporations, and encouraged people to get vaccinated to protect themselves and everyone around them.

Through Instagram Live discussions with Vice President Kamala Harris and her former Disney Channel star Miley Cyrus, Gomez has advocated access to mental health resources and tackling fear through acceptance and openness. And now, with WonderMind, Gomez is hoping others can find their way with their mental health.

“If anything, people just take away the fact that we’re there for them,” Gomez said in the welcome video. “I can’t wait to see people share their stories.”

To speak to someone or have thoughts of suicide, text the Crisis Text Line at 741-741 or call the National Suicide Prevention Lifeline at 1-800-273-8255. Find international resources here.

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