The Drum’s social media manager Amy Houston reviews what platforms like Pinterest, TikTok, and Snapchat are doing to promote psychological well-being online at a time when user trust in social media is low.

The impact of social media on people’s mental health has been a hotly debated topic for years, and with Facebook’s recent revelations about its negative impact on young people’s self-esteem, this important conversation is at the fore for many users.

No social media platform will be perfect for every user, but it’s important that companies take mental health awareness seriously and continue to push for safer, more inclusive, and more positive areas online.

Finding a community of like-minded people online can be extremely important for many people who use social media – especially at times when we couldn’t see each other in real life. It can be overwhelming to keep up with the latest platform updates and initiatives, so I’ve checked out a few mental health initiatives that I think are showing positive advances in the online world.

Pinterest ports

At Pinterest, they have a mission to “help people create lives they love” and have positioned themselves as the positive corner of the internet.

In honor of World Mental Health Day on October 10, the anti-burnout oasis Pinterest Havens was launched. The new project is an online and offline target that explores the relationship between mental health and recovery. Inspired by the Pinterest Predicts trend “Investing in peace”, Havens will contain a collection of relaxing pictures and idea pins on the subject of calm from the creators of the platform. Staff at Pinside Out, Pinterest’s internal mental health community, also helped curate content in the Haven.

Havens is designed to help you feel inspired and recharge. In the past year, Pinterest has seen an increase in “pinners” looking for inspiration for self-care – “Sunday reset routine” has increased by 7 times, tips for reducing stress by 12.7 times and calm -Quotes by 3.6 times.

Pinterest is also commissioning its first real installation, Havens: Invest in Rest, in Chicago. The installation was curated by local artist Dwight White, who aims to bring the anti-burnout oasis to life through real pins, immersive art, and community programs.

“The idea of ​​radical recovery is a conversation that is important in my community as we understand boundaries and self-care,” said White.

“As young black professionals and entrepreneurs, one of the biggest challenges we face is taking our health into account before fulfilling the next request, project or assignment. I was thrilled to curate an experience that encourages us to take a break and bring this important theme of calm to life through my art on World Mental Health Day. “

TikTok’s mental health and wellbeing fighter

TikTok, which now has over 1 billion users, relies on its creators and community to advocate better mental health and wellbeing. Last week a network of “wellbeing fighters” was launched, providing advice and sharing experiences through their unique content.

The initiative aims to “spark a wider discussion about mental wellbeing in our community” and includes a whole host of different creators speaking on topics such as eating disorders, anxiety, body positivity, and LGBT + issues.

After removing over 85 million videos considered hateful in the past three months, users are encouraged to head over to TikTok for support, guidance, and tips to help each other make the app a more positive space close.

Snapchats Club Unity

Snapchat has partnered with a number of celebrities for its latest project, Club Unity, which aims to raise awareness of mental health issues.

Club Unity is a board of directors of young leaders who support the voices of Generation Z and empower them to address important issues. In its founding year, the initiative addresses the need to increase support for the mental health and wellbeing of BIPOC and LGBT + adolescents.

This year’s club consists of humanitarian aid Halima Aden, musicians Chloe x Halle, actor Ricky Thompson, basketball player Trae Young of the Atlanta Hawks, and dancer Maddie Ziegler, all of whom are open to mental health and encourage young people through their own ways to do the same.

Snap also has a multi-year partnership with Active Minds – a mental health organization for college students and young adults. The partnership will support the expansion of Active Minds Chapters to community colleges and high schools with the goal of reaching larger numbers of BIPOC and LGBT + students.

Meet Club Unity – A group of friends who become more aware of the stress and pressures of daily life and talk about ways to help each other deal with it.

Check out Club Unity and @Active_Minds’ mental health resources on Snapchat at

– Snapchat (@Snapchat) October 8, 2021


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